10X Product Detail Page (PDP)
Turn Every Product Page Into a 24/7 Sales Machine.
Every ad dollar you spend lands on your product page.
If it isn't converting, you're burning money. If it is, every ad dollar compounds. This course builds the page that closes.
// 8 modules. 55+ lessons. 8 real-world projects.
// Buyer psychology, copy, design, testing, AI.
// Build the PDP that closes while you sleep.
// build_your_sales_machine.js
const pdpOptimizer = {
strategy: "Psychology-first conversion",
framework: "Features → Benefits → Transformation",
skills: [
"Copywriting", "Visual Hierarchy",
"Social Proof", "A/B Testing", "AI Build"
],
build_time: "48 hours with AI",
result: "CVR 2% → 5%+ guaranteed"
};
// Status: ENROLLING NOW
// Master the tools that power the world's best-converting product pages
Google Analytics
Hotjar
Clarity
Claude
ChatGPT97 out of every 100 visitors leave
without buying. Fix that.
The average product page converts at 2–3%. A single percentage point improvement on $500K annual revenue is worth $250,000 in additional income - from the exact same traffic.
Writing copy that describes your product
Copy that sells transformation, relief, and identity
Guessing why visitors don't buy
Psychology-first PDPs built on the 6 buying triggers
Generic layouts from a theme template
Visual Selling Sequence optimized for your product category
Praying traffic converts after ad spend
Every ad dollar compounds on a page engineered to close
$ diff old_pdp new_pdp
- copy: "High-quality product"
+ copy: "Identity-based transformation story"
- images: stock_photos.jpg
+ images: visual_selling_sequence.mp4
- social_proof: star_rating_only
+ social_proof: trust_stack_7_layers
- mobile: afterthought
+ mobile: built_first_optimized_always
- cvr: 1.8%
+ cvr: 4.3% (+139% improvement)
$ echo "Revenue unlocked"
Revenue unlocked █
The Complete PDP Playbook
From buyer psychology to AI-powered builds. Each module delivers a framework you implement immediately - by the end, you have a complete conversion system.
- The 4 jobs every PDP must do simultaneously - and why most pages fail at all four
- The 'Buyer State' model: where your customer is mentally when they land
- The 10-second rule: what happens first and how to own that window
- Mobile vs. desktop - build for mobile, optimize for desktop
- The 5 most common PDP mistakes killing conversion rates right now
- How to benchmark your current page: baseline metrics and what they mean
- Competitive teardowns: what the top-converting pages in your category do
- Setting your baseline: pull your data before you build
- The 6 core psychological triggers that drive every buying decision online
- Loss aversion in PDP design: why 'what you'll miss' converts better
- Identity-based selling: sell who the buyer becomes, not what the product does
- The Objection Waterfall: mapping every fear and pre-answering all of them
- Scarcity and urgency: how to use them authentically without lying
- Price anchoring and value framing - why $99 feels like a steal
- The role of cognitive load - why simpler pages convert more
- Micro-commitments: the UX principle that moves buyers from passive to active
- The Features-Benefits-Transformation framework: the 3-layer copy structure
- How to write a product title that's both SEO-optimized and human-compelling
- The perfect product description formula: hook → problem → solution → proof → CTA
- Writing bullet points that sell benefits without sounding like a spec sheet
- Sensory language: make digital products feel physical and tangible
- The 'Yeah, But' framework: write copy that answers objections before they're asked
- SEO copywriting for PDPs: rank in Google while converting the humans who find you
- Brand voice on the PDP - how to sound like you, not like everyone else
- The Visual Selling Sequence: the order images must appear to guide buyers
- Hero image strategy: what your first image must accomplish in 50 milliseconds
- Lifestyle vs. product imagery - when to use each for maximum conversion
- Video on PDPs: when video increases conversion and exactly where to place it
- UGC integration: how to use customer photos and videos to do the selling
- Infographic-style images: show, don't tell - visually explain benefits
- Image optimization for speed: stunning visuals without sacrificing load time
- The Buy Box formula - build the most important section on your page perfectly
- Why mobile-first isn't just responsive design - it's a completely different strategy
- Above-the-fold mobile: what 5 elements must be visible before the first scroll
- The thumb zone: how real people hold phones and how your UX must adapt
- Sticky CTAs on mobile: the #1 PDP element that recovers lost conversions
- Image carousels vs. stacked layouts - the mobile PDP format debate resolved
- Mobile page speed: the direct relationship between load time and conversion rate
- Trust signals for mobile: what works on desktop that kills mobile conversions
- Testing your mobile PDP: tools, methods, and the 5-user test that reveals everything
- The Trust Stack: the 7-layer social proof system and the order it must appear
- Review display strategy: star ratings, review count, and how to present them
- UGC integration: sourcing, displaying, and optimizing customer photos and videos
- The Q&A section: how to turn buyer questions into conversion copy
- Influencer and press mentions: placement, formatting, and credibility hierarchy
- Verified buyer badges vs. star ratings: which drives more trust on which products
- Handling negative reviews: how transparent review management increases sales
- The Trust Audit: a 15-point checklist for your social proof stack
- The Testing Priority Ladder: what to test first on any product page
- Writing test hypotheses the right way: the format that forces strategic thinking
- Statistical significance for non-statisticians: know when your test is done
- The ICE Matrix for PDP testing: prioritize by Impact, Confidence, and Effort
- Multivariate testing vs. A/B: when each is right for product pages
- Tool walkthroughs: Google Optimize, VWO, and Hotjar for PDP testing
- Reading test results: winners, losers, and inconclusive tests
- The Iterative Testing Loop: how winners compound into revenue over time
- The 48-Hour PDP Build System: a step-by-step AI-assisted workflow
- Using Claude and ChatGPT to write, structure, and optimize PDP copy
- AI for visual brief creation: prompt your way to better creative direction
- Shopify and WooCommerce implementation: build without developer dependency
- The full PDP audit checklist: 40 points to review before you publish
- Post-launch monitoring: the first 7 days of data and what to act on
- Scaling your PDP system: apply the framework across your entire product catalog
- Your 90-Day PDP Growth Plan: the post-course action roadmap
Ankit Asthana
Product Marketing & E-commerce Expert
“Your product page is your 24/7 salesperson. Get the psychology right and it sells while you sleep.”
> 8 Skills. 1 Optimized PDP. Maximum Conversion.
Every module delivers a high-impact skill you implement immediately. Together, they build the highest-converting PDP in your category.
>. Buyer Psychology
People don't buy products - they buy transformation, relief, and identity. Understand the 6 core triggers that drive every buying decision and build them into your page.
>. PDP Copywriting
Write product descriptions that don't describe - they sell. The Features-Benefits-Transformation framework: the 3-layer copy structure that converts.
>. Visual Hierarchy
Your images, videos, and layout are doing more selling than your words. The Visual Selling Sequence: the order that guides buyers toward purchase.
>. Mobile-First Design
70% of your traffic is on a phone. Build for them first - or lose them forever. Mobile-specific UX patterns that match how real people interact with phones.
>. Social Proof Architecture
The Trust Stack: how to engineer a review display, UGC integration, and social proof sequence that converts skeptics into buyers at every scroll depth.
>. A/B Testing
Run PDP experiments that generate real revenue. Proper hypothesis writing, statistical significance, and the Testing Priority Ladder for product pages.
>. AI-Powered Optimization
Use Claude, ChatGPT, and Gemini to generate copy variations, analyze heatmap data, and build entire PDPs in 48 hours - then test your way to the winner.
>. Analytics & Heatmaps
Google Analytics 4, Hotjar, and Clarity data turned into actionable fixes. Read session recordings like a strategist and translate data into revenue.
> Everything You Need to Build a Converting PDP
Not a lecture series. A complete conversion system - with templates, frameworks, and AI workflows you use immediately.
55+ Video Lessons
Psychology, copy, design, A/B testing, and AI build - practical and implementable
8 Real Projects
PDP Audit, Buyer Psychology Map, Copy Draft, Visual Plan, Trust Stack - all yours
AI Prompt Packs
Build an entire PDP in 48 hours with AI-powered copy, brief, and implementation templates
10x.in Certificate
Shareable on LinkedIn and your resume - prove your conversion optimization expertise
> Real Revenue. Real Results.
From e-commerce founders and consultants who built their conversion systems.
I was running $40K/month in ads to a product page converting at 1.8%. After this course I rebuilt the page in a weekend using the AI workflow - conversion hit 4.3% in 3 weeks. Same traffic, 2.4X the revenue.
Sneha R.
E-commerce Founder
The buyer psychology module alone was worth 10X the price. I rewrote my hero copy using the identity-based selling framework and saw add-to-cart rate jump 68% in the first week. The data was unambiguous.
Vikram M.
Shopify Store Owner
I've audited hundreds of PDPs for clients. This course gave me a structured framework I now run every single time. The Trust Stack system in Module 6 is something I charge $3K to implement - it's that valuable.
Ananya K.
CRO Consultant
Where Conversion-Focused Marketers Level Up
10x.in is the AI skills marketplace trusted by 2,400+ marketers, founders, and operators worldwide. We build practitioner-led courses that deliver measurable results - not certifications that look good but do nothing.
Every month without a converting PDP
is a month of compounding lost revenue.
One payment. Lifetime access. The complete system to turn your product page into your best-performing salesperson.
>_ what you get
// Build the page that closes. Let it sell while you sleep.
// Your PDP is your best salesperson - train it right.
No subscriptions. No hidden fees. Pay once, convert forever.
BUILD_MY_SALES_MACHINE// Trusted by 2,400+ marketers and founders worldwide
> Got Questions? We've Got Answers.
The frameworks and principles are platform-agnostic - they work on any e-commerce platform. We also provide hands-on walkthroughs for Shopify and WooCommerce, with specific implementation steps for each. The AI-powered build system in Module 8 works for both.
No. Even a store doing $10K/month will see significant revenue improvement from a better-converting PDP. The buyer psychology, copywriting, and visual hierarchy principles apply regardless of traffic volume. Higher-traffic stores will see faster results from A/B testing.
Students who implement the copy framework from Module 3 typically see measurable improvements within 48-72 hours. Full systematic gains - from completing the audit, rebuilding the page, and running tests - compound over 4-8 weeks of consistent implementation.
Lifetime access to all 55+ video lessons across 8 modules, 8 real-world projects, the PDP Audit Checklist, Buyer Psychology Map template, Copy Formula Swipe File, Visual Selling Sequence guide, and all future updates. One payment, no subscriptions.
Zero coding or design skills required. The AI-powered build system in Module 8 lets you implement everything through Shopify and WooCommerce native editors. For custom builds, we provide implementation briefs you can hand directly to a developer.
This course is 100% focused on the product detail page - the single highest-leverage page in e-commerce. Every framework, every case study, and every project is built specifically for PDPs. There's nothing else in the market with this level of PDP-specific depth.