Yes. Free is for the first growth check and a limited work queue. You can use it to see the kind of work 10X finds, how it explains the source, and whether the next move is useful before putting budget behind a paid workflow.

Pro starts at $1,000 per month. The final number depends on how many sources 10X watches, how often you want work prepared, how deep the approval workflow needs to be, and whether 10X is supporting one property or several active growth channels.

Only if you choose that workflow. The default setup is review-first: 10X drafts, explains the reason, routes the work to the right owner, and waits for approval before risky page, ad, lifecycle, or CRM changes go live.

No. Paid ads are only one possible source. 10X can also work from website behavior, search gaps, answer-engine visibility, CRM movement, visitor paths, lifecycle data, campaign data, and the places where people already show buying intent.

Yes. Agencies usually fit Pro or Enterprise depending on account count, client workspaces, reporting needs, and approval flows. 10X is useful when the team needs repeatable growth work across clients without rebuilding the operating system for every account.

Enterprise is custom. Pricing depends on workspaces, integrations, permissions, security review, data boundaries, SLA needs, and success support. The goal is to shape the plan around the real growth motion instead of forcing every team into the same package.