Topic hub
Google Ads workflows and resources.
Use search term, keyword, budget, landing-page, and conversion evidence to review paid search work.
Browse the work queue.
Search and filter the reviewed resources 10X can turn into next steps.
Workflow
Google Ads Budget Review Workflow
Use OpenAnalyst to decide whether budget should be increased, reduced, reallocated, or held while more evidence is collected using connected Google Ads and growth data.
Workflow
Google Ads Search Term Waste Diagnostic
Identify wasted search spend on low-intent or non-converting terms and get approval-gated recommendations before changing match types, negatives, or budgets.
Question
When Should Growth Teams Use Value-Based Bidding?
Use OpenAnalyst to decide whether lead quality, downstream revenue, and conversion value data are mature enough to test value-based bidding using connected Google Ads and growth data.
Concept
Primary vs Secondary Conversions for Campaign Analysis
Use OpenAnalyst to decide which conversion actions should guide bidding, which should remain diagnostic, and which should be ignored as noise using connected Google Ads and growth data.
Integration
Google Ads Analysis for Growth Teams
Decide whether Google Ads performance is constrained by conversion tracking, search-term quality, budget pacing, campaign structure, value signals, or Shopping revenue evidence before changing spend.
Question
Which Google Ads Metrics Matter for Growth Analysis?
Use OpenAnalyst to decide whether campaign movement is caused by visibility, cost, conversion quality, ROI, or ad-quality signals using connected Google Ads and growth data.
Report
Google Ads Campaign Performance Memo
Use OpenAnalyst to decide which Google Ads findings should be reviewed, approved, or converted into follow-up action using connected Google Ads and growth data.
Workflow
Google Ads Conversion Quality Diagnosis
Use OpenAnalyst to decide whether reported conversions are reliable enough to support campaign, attribution, or budget decisions using connected Google Ads and growth data.
Checklist
Google Ads Conversion Tracking Readiness Checklist
Use OpenAnalyst to decide whether the tracking setup is ready for source-backed campaign and attribution analysis using connected Google Ads and growth data.
Workflow
Google Ads Conversion Tracking and Micro-Conversion Audit
Audit which Google Ads conversion actions should drive bidding vs. stay diagnostic, with decision rules that prevent premature account changes when downstream quality is unverified.
Workflow
Google Ads Keyword Research Strategy Review
Review keyword themes, expansion sources, search-term evidence, metrics, and landing-page fit before Google Ads search coverage moves into build mode.
Workflow
Shopping Campaign Revenue Signal Analysis
Use OpenAnalyst to decide whether product feed, order quality, revenue, or payback signals explain Shopping campaign performance using connected Google Ads and growth data.
