Every event, indexed.
Pageviews, conversions, custom events, attribution paths. The full graph of how revenue happened.
GOOGLE
ANALYTICS
receipts on every move.
Reads every event. Traces every drop-off. Names the channel that moved the number. Drafts the weekly read before you ask.
Tells you what changed and why. Without the spreadsheet.
Events, funnels, drop-offs. All read. All weekly.
The drop-offs, traced.
Watches every funnel. Catches the leak. Names the source. Drafts the fix.
The report, drafted.
A weekly read your board would respect. Ready on the table Monday.
Inside one weekly read.
Not a dashboard. A broadsheet. Lead on the front page, the numbers under it, the asks the team should action this week.
The Weekly Read · Vol 14
Monday 09:00
Drafted by Analytics · Reviewed by Memory
Revenue up 9.4% on last week, carried almost entirely by repeat purchase from the November cohort. New-visitor conversion held flat. One funnel needs your eyes by Wednesday.
Channel mix · revenue
Organic search$28.4k+14.2%
Email · lifecycle$19.1k+22.7%
Paid social$14.8k−3.1%
Paid search$11.2k+4.6%
Direct$7.9k−1.8%
Referral$2.6k+8.0%
The asks · for you
By WednesdayCheckout drop-off jumped to 38% on mobile Safari after Tuesday's deploy. Likely the new shipping selector. Approve the rollback?
This weekThe November cohort is reordering at 2.1× the average. Worth a tailored "thank you" flow drafted by Klaviyo.
Heads upPaid social CPM up 17% for the third week. Meta Ads has a creative refresh queued for approval.
Anomalies caught · 2
Funnels watched · 14
Memory updated · 9
Every event. Every leak. Always one read ahead.
Connect once. Read the receipts.
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Every dimension, every event, every funnel.
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Weekly briefs, funnel diagnoses, anomaly memos. In your inbox.
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What moved revenue feeds Memory. The reads get sharper every week.
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GA4 + Search Console
OAuth into Google Analytics 4 and Search Console. Server-side events welcome.
Ships
Briefs, diagnoses, memos
Weekly performance reads, funnel diagnoses, anomaly call-outs, attribution shift alerts.
Stores to memory
What moved revenue
Every channel that grew, every funnel that healed, every anomaly that mattered feeds Memory.
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WEEKLY READ tonight.
For new brands who never want to learn GA4. For existing teams done staring at it for the leak. A read, not a dashboard.
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